Awards Criteria

The Australian Business Awards are a national, all-encompassing awards program honouring Australia’s business, innovation and technology leaders through the recognition of their ground-breaking vision, innovative products and exemplary execution of projects, technologies, service, programs, systems and other initiatives. The program engages with leading corporate, government and non-government organisations providing regional recognition with a global significance through an established set of business and product award categories.

Products that matter

"The ABA100 Winners are reflective of a nation-wide commitment to innovation and improvement, with the award honouring their evident traction within their respective industries.“As markets become more informed, organisations are required to be responsive and dynamic in order to create functional, sustainable processes and future-proof products. The program places value on a proactive approach to instigating long-term solutions and generating positive outcomes to ensure a bright economic future for Australians, through the recognition of demonstrated commitment to putting bold ideas into motion and creating products that matter,” Ms Johnston, ABA Awards Program Director.


Passion Projects has been successful at finding a welcomed niche in a crowded market of supplements for customers demanding quality.


Complex Green is an easy, economical way of getting a broad range of vitamins, minerals and micro-nutrients every day, without having to spend time, money and effort collecting them from a variety of different sources. The Pea Protein+ formula is the same, as it has a formula within the Protein instead of having to hunt down other ingredients to co-factor for assimilation and correct absorption. The products address the fact that most consumers don’t have the economic or practical means to buy multiple different products in order to get a broad spectrum of nutrients. Complex Green and Pea Protein+ excels due to the fact that it is a one-stop solution in a calorie & economically efficient, single dose.

State of the art ingredients

We sourced the best possible ingredients: from responsible and sustainable, raw, organic production wherever possible.

Unmatched production

We collaborated with Australia's pre-eminent Bio-chemist, Henry Osiecki to maximise the synergy of the nutrients.

All the products are meticulously packaged in a quality TGA (Therapeutics Goods Association) facility in Sydney by an Australian Company.  As superfood and protein is food-grade, almost all other products are made in lower quality facilities, that do not adhere to the highest standards of hygiene, handling and testing for bacteria count.

Food allergies & diet restrictions

We made sure that our products are all suitable for food allergies, and people with restricted diets (raw, vegan, coeliac, paleo, kosher, and diabetics) and included children and pregnancy.

80+ premium ingredients

Complex Green Superfood Powder

In making Complex Green, we aimed to make one formula that did it all, that is, deliver a full spectrum of greens (micro-nutrients and chlorophyll) with berries (antioxidants) as well as protein, herbs, mushrooms, probiotics, digestive enzymes, fibre, fatty and amino acids, vitamins and minerals.

Lots of ways to take it

Easy & delicious multi-vitamin

Alkalising & detoxifying

Easy to digest & absorb

Quality ingredients in one place means it's incredibly economical

Certified Organic Pea Protein+

We identified that there was a strong market for protein powder as a way to supplement the diet, but we also identified that protein that was on the market was harmful. Taking protein is an important part of a good fitness regime but it needs to be without the usual junk fillers and additive, and with calcium and its mineral co-facotrs which need to be taken at the same time. We worked to create the first fully raw certified organic and sustainable formula with plant-derived calcium from red algae, with Vitamins D + K to ensure that the protein would work to support and improve the body. It is easy to digest (unlike whey which cannot be taken non-stop) and is providing a valuable source of minerals for the bones, tendons and ligaments, when you are thinking of the muscles. As the damage to the bones in your body happens slowly over time, we have taken out all of the guess work by bring together everything you need into one formula so you get what you need in one place for now and for future proofing for later.

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